Sneakers have become a booming industry. Many brands such as Nike and Adidas only drop a limited stock of sneakers, driving the demand of sneakers. With sneakers selling out in seconds on release day, it leads many consumers to shop with secondhand markets. This whole process has been coined as hype culture. Mack Soles and Tre Solez are two online resale businesses that specialize in getting you your favorite hype sneakers. I was able to sit down and speak with the owners, Daylen Mack and Tre Bizzell to learn more about how they define hype culture, how they got their start in the business, and the process of obtaining these hype sneakers. What is hype culture? " How I personally define it is, is that it's based on the trends. It's always a different thing." Mack says. "It's more of like a hey, what's hot? Aye, let's bandwagon that trend type thing." He added. "Let's just say New Balance. You would see a New Balance [shoe], a couple ...